Writing
Research for people who run gyms
Churn benchmarks, the signals that precede a cancellation, and what gym software actually costs once the add-ons land. No gated PDFs.
- 01Industry research · 6 min read
Gym churn rate statistics: what every owner needs to know
The average gym loses 30–50% of its members every year. Here is what the data says, and what the gyms in the top decile do differently.Read →
- 02Retention · 5 min read
Six signals that tell you a member is about to cancel
Your software tells you who cancelled. These are the signals that tell you who is drifting — while there is still something you can do about it.Read →
- 03Comparisons · 4 min read
Mindbody pricing: what you actually pay
Mindbody's list price is not the number that lands on your card. Here is the full cost for a typical gym, including the parts that are not on the pricing page.Read →
The numbers in these articles are the industry's. The ones in the product are yours.
Superaxe reports what your records contain, shows the sample size behind it, and leaves the panel empty when there isn't one.